How to Choose the Right Footwear

The right footwear must have enough room and be flexible

Every age requires the proper choice of footwear which enables the feet to develop naturally and contribute to the well-being of the whole body.

The most natural way is to walk barefoot on rough surfaces, such as stone, sand or grass. Walking on these surfaces encourages the natural and healthy development of the muscles of the feet and stimulates the nerve fibres. Because of weather conditions, hard surfaces and our way of life, we are forced to wear shoes which is a very important factor in the healthy development of the feet from the first step on.

Footwear protects our feet from injuries and cold. So the proper choice of footwear is crucial regardless of age, since it enables the feet to develop naturally, and contributes to the well-being of the whole body.

Good shoes for children must be:

  • roomy: a child’s feet grow very quickly, so we must choose shoes which are big enough. In this way the shoes do not squeeze the front part of the foot, since children’s feet are normally wider.
  • flexible: a flexible sole, good flexibility over the toe joints and a soft upper part of the shoe are essential for a good shoe. Natural materials allow better ventilation of the shoe and provide more comfort.

Each child has a unique foot development which is different from other children, so wearing hand-me-down shoes is not recommended.

In the early stages of development children’s feet are soft; the metatarsal bones, ligaments and muscles have just started to develop. Wearing tight and narrow shoes at this time can cause the incorrect growth of the bones, muscles and ligaments, which can lead to abnormalities of the feet as the child grows up. When the time comes to select the first baby shoes, pay attention to the following factors:

  • size of the shoe: the shoe must not squeeze the front part of the foot at its widest point, the front part should be wide enough for a child to grasp the surface with their toes, but not too big so the foot doesn’t swing or the shoe doesn’t come off.
  • height of the shoe: the shoe should not be higher than the ankles, except in special weather conditions.
  • flexible sole: the sole of the shoe should be flexible over the toe joints and should have a soft upper part.
  • anatomical shape: provides comfort, protection and gentle support to the feet. This is not an orthopaedic shoe, since it does not treat abnormalities of the feet.
  • inner shoe sock: made of soft and natural material for extra comfort when walking. The shoe sock should provide the necessary ventilation and flexibility to the feet when walking.
  • soft and breathable: made of natural materials which allow your child’s feet to breathe.
  • low heel: so the weight of the body can be distributed evenly over the whole foot.

Because of its anatomical shape and manufacturing method, Ciciban children’s shoes provide proper flexibility, protection, comfort and stability for your child’s feet.

how to choose footwear
The picture is symbolic. The described features can vary, depending on the model of shoe.

Playful Spring 2018 with Ciciban

Spring is here! It is time for colours which will brighten our days.

Ciciban Spring collection 2018 is colorful, playful and romantic. The colour palette is a beautiful mixture of vibrant, pastel and shiny. The core of the collection are trendy patterns and playful combinations of different materials and colours.

Most popular motifs are still romantic flowers, glitter and other shiny materials which bring freshness and elegance to the girls’ lines.

Navy motifs, playful shapes and patterns on the boys shoes will make any boys’ outfit look trendy and fun.

Lightness and comfort are still in trend.

You can already find some models in Ciciban stores.

Ciciban Winter Collection 2018 in Store Now!

First snowflakes bring Winter joy, snowmen and happy children.

For dry and warm feet in snowy conditions Ciciban presents the C-TEX® snow footwear.  It is made of a C-TEX® membrane which is waterproof, breathable and warm. The membrane protects the feet from the outdoor weather conditions and allows them to breathe optimally. So water does not get into the shoes, but the moisture from sweating escapes.

The original C-TEX® membrane and the quality of the Ciciban brand guarantee warm and dry.

View our Winter Collection here

Why don’t children’s shoes fit?

An article from the BBC

Why don’t children’s shoes fit?

Four million children are wearing the wrong-size shoes, according to new research. Why?
It’s a common part of childhood, the trip to the shoe shop and your feet being measured. But according to new research conducted by Clarks, there are still four million children in shoes that don’t fit them.

Parents who squeeze their child’s feet into the wrong-sized shoes could be condemning them to a lifetime of problems. From blisters, pressure sores and ingrowing toe nails in the short-term, to feet deformities like hammer toe and knee and posture problems in the long-term. The list goes on.

People need to take as much care of their children’s feet as they do with their teeth, say podiatry professionals. If that’s the case, why are so many children in shoes that don’t fit?
Neglect, budget constraints, convenience and fashion are all to blame, says Dr Gordon Watt, lecturer in podiatry at Glasgow Caledonian University.


The answer

People don’t realise the problems ill-fitting shoes can cause
People opt for cheaper shoes

Fashion trends often aren’t good for feet
“People think of feet as smelly,” he says. “They often just forget about them, when they should actually take much more of an interest.”

Children’s feet tend to grow rapidly in the first four years of their life, but it can take up to 18 years for the foot’s bones, muscles and ligaments to harden into adult form. So teenage feet need to be looked after as well as those of smaller children.

According to the research, one in 10 parents say their children have continued to wear shoes that are too small for them. Half admit to only buying new shoes when their children complain their feet are hurting.

Podiatry experts say many people neglect their children’s feet because they simply don’t understand the problems an ill-fitting pair of shoes can cause. Only 40% of parents interviewed as part of the research took into account whether the shoes on their offspring’s feet were well fitting and supportive.

False economy

Another issue is money. Two fifths of parents admitted to buying shoes that were too big so their children could grow into them over time, saving money. When it came to actually purchasing footwear, a quarter of parents said they based their decision on the cost.

The rise of cheaper shoes, sold without expert advice and proper fitting in stores and supermarkets, has also had an impact. Not only do they cost less, but they are often more convenient to buy than taking a child to a proper shoe shop for a fitting.

Fashion is often bad for feet

But it’s a false economy in more ways than one, says Bob Hardy, a leading expert on shoe fitting and fellow of the Society of Shoe Fitters.

“Not only are the health of their child’s feet at risk, cheaper shoes often fall apart and people end up going back two or three times for a new pair. They end up paying the same as they would have for well-made, properly-fitted shoes.

“Also, these shoe often don’t come in half sizes or different widths, both of which are important if you want a shoe to fit properly.”

Fashion trends also sway one in ten parents. This is a particular problem among older children and teenagers.

“Often fashionable shoes offer very little support,” says Dr Watt.

Specialist training

“Take the current trend for ballet pumps among girls. They offer no support and are very flat. If you have an active child running around in them it could lead to Achilles [tendon] problems in the future.”
There are checks that parents can do at home to make sure their child’s shoe fits properly, says Mr Hardy.



A part of BBC News Magazine, Who, What, Why? aims to answer questions behind the headlines
There should be no more than a 14mm gap between the big toe and end of a shoe in a new pair. Anything less than 8mm and it’s time to visit the shoe shop and get another pair. When it comes to width, the shoe should be supporting the foot, not squeezing it.

It is worth going to a shoe shop because proper shoe fitters will have undergone specialist training, either through their employer or with the Society of Shoe Fitters.

What parents should also remember is there are variations in shoe sizing due to factors like the place they are made, says Mr Hardy. German shoes, for example, are wider than Italian.
Because of this a child’s foot should be measured every time they get new shoes and parents should not rely on the size printed inside the shoe, he says.

Finally, make sure both feet are measured, as one can be larger than the other.


Ciciban C-TEX® shoes are made for snow. They get their name from the C-TEX® membrane that is waterproof, breathable and warm. It protects feet from the weather and allows them to breathe. It expels perspiration without letting water in. The original C-TEX® membrane and the Ciciban brand guarantee warm and dry feet during any activities in the snow.

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